Decisions are hard. This one is important.
Independent (Self) Publishing, Small Press Publishing, or Traditional Publishing: Your Guide to Understanding the Differences
This is, by no means, a comprehensive list. It is simply a guide to help prospective authors understand the differences, pros, and cons of the three main publishing types available today. Technically, there is a fourth, but we absolutely despise the “vanity press” publishing model and would never recommend that approach to any author.
You will also never see us decry independent publishing. We started out that way, and there are a lot of benefits of going this route.
We do believe that the Big 5 publishers have been the industry gatekeepers for far too long. How many great stories never made it to shelves because they didn’t deem them worthy? Even J.K. Rowling struggled to get Harry Potter published (and look at what happened). Now, authors have alternatives. See how they stack up and make the decision that’s best for you.
Lead-time
Setup / Formatting
Royalties
Technical Expertise
Learning Curve
Time & Effort
Acceptance
Independent (Self) Publish
You control all timelines, making this the quickest option if you are in a rush to get your book out there.
You handle all account setups with Amazon and Ingram and are responsible for formatting the interiors of your books to their specifications.
You keep 100% of your net royalties after production and distribution for all formats.
You will need to understand file requirements for Amazon and Ingram, use marketing tools like Photoshop or Canva, and have a fair degree of comfort with technology.
Steep, but not insurmountable. It does take a lot of time and effort to understand publishing requirements, marketing techniques, and the overall book marketplace.
Substantial. If you have the time and desire to put in a lot of effort to make yourself successful, independent publishing is a very viable option.
100%. You are your own publisher, so there is no chance your book will not be accepted.
Small Press Publish
Likely longer than the independent publishing option but shorter than traditional. A good option when time isn’t of heightened importance.
Most hybrid publishers will do this work for you as part of the revenue split outlined in your publishing contract.
Percentages vary, but expect to keep anywhere between 40%-60% of gross or net revenues, depending on the press and what they offer.
Far less. There is no need to worry about formatting or cover design. You should still learn social media, but you have guidance from a team with a vested interest in your success.
Less on the industry and more on how an author can market themselves. Building a brand is important, and not something a publisher can do for you.
Less, but still considerable. Time spent searching for an editor or cover designer can be sunk into brand building and social media marketing.
Varies. Some small presses boast that they only accept 1% of submissions. Others will accept almost anything.
Traditional Publish
The publisher controls all timelines, making this typically the longest of the three options.
This completely handled by the publisher, and authors have little or no input on the final designs.
Royalties range between 7.5% to 15% for print, and sometimes up to 25% for digital. IT depends what is negotiated in the contract.
Very similar to small press marketing. Publishers will handle design, formatting, editing, and distribution, but authors will still need to build their brand. Social media presence is a must.
Again, similar to small press. Independent publishing means knowing the industry, whereas small and traditional publishers focus more on knowing your readers.
The most focus is on creating your next novel. The demands may be higher, and there are more gatekeepers on creativity.
Not impossible for new authors, but extremely difficult. You should work with a literary agent who is familiar with the industry if you opt for this approach.
